For diagnostic labs & imaging · Lagos & Abuja
Diagnostic centre marketing in Lagos & Abuja
More walk-ins, more booked scans, more doctors sending patients your way.
We put your lab or imaging centre in front of people searching for scans, tests and health checks nearby, make your packages easy to understand and book, and keep referring doctors close. Your team runs the tests and confirms each booking. We bring the patients to the door.
Free 30-minute call We review your centre live
Where diagnostic centres lose patients, and the tests that go elsewhere.
Most people pick a lab or scan centre in minutes. Whoever shows up nearby, looks reliable and makes booking easy gets the visit.
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Missing from the “near me” search.
“Lab near me”, “ultrasound scan in Ikeja”, “chest X-ray in Wuse”. These searches are urgent and local. A weak map listing hands that patient to the centre two streets away.
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Packages nobody understands.
Long test lists with no clear explanation leave people unsure what to book. They call to ask, wait on hold, and often give up.
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Referring doctors you never hear from again.
Doctors who send patients your way are your steadiest source of work. Without regular contact and an easy referral route, they drift to the centre that keeps in touch.
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One test, then they disappear.
Routine checks, follow-up scans and annual health checks come round again. With no reminder, that repeat visit goes to whichever centre is closest on the day.
What Kren does for diagnostic labs and imaging centres.
Seven levers, each pointed at one thing: more booked tests and scans, from the public and from referring doctors.
- 01Website Conversion FixClear pages for each scan and test package, with opening hours, preparation notes and a booking button on every one.
- 02Leak ClosureMissed calls, unanswered booking requests and lost referral forms found and fixed.
- 03Sales StrategyHealth check and corporate packages that are easy to understand and easy to say yes to.
- 04Lead GenerationMaps, local SEO and Google campaigns for searches like “ultrasound scan in Lekki” and “lab test in Abuja”.
- 05Booking & OperationsBooked slots for scans, walk-ins balanced across the day, and every referral tracked to a visit.
- 06Funnel AutomationBooking confirmations, preparation reminders, repeat-check reminders and review requests, set up by us.
- 07Social Media StrategySimple, factual content about tests and health checks that keeps your centre top of mind.
Your team keeps the testing, the reporting and the final follow-up that confirms each booking. We set up and run everything that brings the patient and the referral to your door.
Diagnostic marketing that stays factual.
- No exaggerated claims about accuracy or speed.
- No patient details or results in any message we set up.
- You approve every ad, page and message before it goes out.
Questions diagnostic centres ask us.
Most of our work comes from referring doctors. Can you help with that?
Yes. Alongside public campaigns, we help you make referring easy: a clear referral route, regular updates to the doctors who send patients, and tracking so you can see which referrals arrive. Your team keeps the relationships. We make them easier to keep.
Should we publish prices for tests and scans?
That’s your decision, and we’ll weigh it up with you on the call. Either way, every package should be explained clearly with a simple way to book or ask. That alone stops many of the calls that go nowhere.
Can you send patients their results?
No. Results and anything clinical stay with your team. We can set up a simple notice that tells patients to collect or speak to their doctor, with no personal or clinical details in it, if you want one.
Will Kren answer our phones or messages?
No. We set up the automations: instant replies, booking links, confirmations and reminders. Your team handles the final follow-up and confirms the booking, because patients want to speak with the centre doing their test.
See which tests are going to the centre down the road.
On a free 30-minute strategy call we look at your centre live: how you show up for scan and lab searches nearby, how easy your packages are to book, and the first three things we’d fix.
Not a diagnostic centre? See dental, skin & aesthetic, fertility, physiotherapy or private hospitals.