Blog · Marketing partner · 5 min read
Aesthetic clinic marketing agency: our first 90 days
The order we work in with a skin or aesthetic clinic in the first 90 days, from closing enquiry leaks to ads, reported every week by bookings.
By the Kren Agency team ·
As an aesthetic clinic marketing agency, we spend the first 90 days with a skin or aesthetic clinic working in a fixed order. First we close the leaks where enquiries already go missing, then we fix your Google profile and website, then we set up follow-up, and only then do we add ads and content. Every week we report on one thing: bookings.
This post walks through that order and why we keep to it. It describes the sequence of work, with no promised dates or results.
What should an aesthetic clinic marketing agency fix first?
Most aesthetic clinics come to us asking for ads or more Instagram posts. We understand why. Attention feels like the missing piece.
The trouble is what happens after the attention arrives. If DMs sit unanswered overnight, the profile on Google is thin and the website gives no clear way to book, more people simply means more people lost. You pay for every one of them.
So we fix what catches the enquiry before we send more people towards it. Our post on aesthetic clinic marketing in Nigeria covers the wider picture. Here is how we put it into practice.
Step 1: Find and close the leaks
We start by tracing what happens to an enquiry today. A DM asking about a peel. A call while the front desk is busy. A consultation request sent through a form.
We look for the gaps:
- Price questions in DMs left without a reply or a next step.
- Missed calls that nobody returns.
- Consultation requests that were noted and then forgotten.
- Enquiries spread across phones and inboxes with nobody owning them.
Then we fix them with your team, so every call, DM and form has an owner and a clear next step. This is our leak closure work, and it comes first because it protects every enquiry you already get.
Step 2: Make your Google profile work
Many clients search for a treatment near them, then pick from the clinics Google shows. Your Google Business Profile is often the first thing they see.
Google says local results are based mainly on relevance, distance and prominence, and that businesses with complete and accurate information are more likely to show up (Google Business Profile Help: tips to improve your local ranking). So we complete the profile: the treatments you offer, your hours, real photos of the clinic and a clear way to book.
We also set up a steady way to ask happy clients for reviews, and help your team reply to them. Our post on Google Business Profile for clinics covers the set-up in full.
Step 3: Fix the website so it books consultations
Clients want to know who will treat them, what a treatment involves and whether the clinic is properly run. A thin website sends them to the clinic next door.
We build or rework treatment pages that explain each service in plain words: who it suits, what the visit involves and who your practitioners are. The consultation button sits where clients look first, on every page. This is our website conversion work.
Step 4: Set up follow-up and rebooking
Most skin treatments run as a course of sessions, then regular upkeep. Without reminders, clients drift after the first visit.
We set up the follow-up that keeps them coming back:
- Instant replies to DMs, so nobody waits in silence.
- Session reminders before each visit.
- Upkeep recalls when the next treatment is due.
- Review requests after a visit.
On the booking side, we help your team take deposits for consultations, rebook the next session before the client leaves and fill quiet weekdays first. We set up the automations. Your team handles the final follow-up and confirms every booking.
Step 5: Then ads and content
With the leaks closed and the follow-up running, extra attention has somewhere to go. Now we add reach.
We run Instagram, Facebook and Google campaigns aimed at the treatments you want to grow, in the areas you serve. Alongside them, we plan practitioner-led videos that explain treatments honestly, with every post pointing to a booking. We also shape consultation offers, treatment courses and packages with you, so the next session is an easy yes.
Everything stays inside your profession's advertising rules. No promised results, no before-and-after photos without the client's written consent, and nothing goes live until you approve it.
How do we report progress?
An aesthetic clinic marketing agency should answer to bookings, so that is what we report on. Each week you get a short report. We show enquiries by source, consultations booked and sessions rebooked. Likes and followers can appear, but they never lead the report.
When a number stalls, the report says where and what we are changing next. Your part is to approve what we publish and keep us told about capacity, so we never push a treatment you cannot fit in.
Questions clinic owners ask about working with us
Can we start with ads instead?
We can talk it through on the call, though we will tell you plainly what we see. If enquiries are being missed today, ads would send more people into the same gaps. Fixing those first means every ad has a better chance of becoming a booking.
Will Kren reply to our clients?
No. We set up the instant replies, reminders and recalls. Your own team handles every real conversation, the final follow-up and the booking.
Can you promise how many bookings we will get?
No, and no honest partner can. Results depend on your treatments, capacity, location and how your team follows up. What we promise is the order of work, a weekly report on bookings and plain talk about what is and isn't moving.
How much of our time does this take?
Your part is about 30 minutes a month to approve what we publish. Your team keeps the consultations, the treatments and the final follow-up. You can see how this fits other clinic types on our aesthetic clinics page.
Want to see which step your clinic needs first? Book a 30-minute strategy call and we will look at your clinic live.