How to set aesthetic treatment prices and packages

To set aesthetic treatment prices, add up what each visit really costs you (product, practitioner time, room time and aftercare), price for the expertise of who treats, then present the result honestly as a “from” price or a range. Packages and courses should bundle what a client needs anyway, at one clear price. Clinics in Lagos and Abuja that price this way stop chasing the cheapest offer on Instagram and start filling their bookings at a fee that holds.

Why are aesthetic treatment prices so hard to get right?

Most clinics set prices by looking at what others charge. That number comes from a different practitioner, a different product and a different room. Copy it and you either undercharge for doctor-led care or overcharge without explaining why.

The second problem is the question itself. “How much?” arrives in DMs all day. Without a clear price structure, every reply is a guess, and guesses lose bookings.

What should go into each price?

Work it out per treatment, one at a time. Do the sums once, then review them when product or staff costs change.

1. Product and consumables. The product used per session, plus needles, gloves, cannulas, numbing cream and anything else that goes in the bin.
2. Practitioner time. Minutes with the client, including the consultation, the treatment and the notes. Price the doctor’s or qualified practitioner’s time at what it is worth to the clinic.
3. Room and equipment time. A laser or device that books out a room for an hour costs more than a ten-minute treatment.
4. Aftercare. Any review visit, top-up check or follow-up call you include.
5. Overheads and margin. Rent, front desk, power and marketing share, then the profit the clinic needs to grow.

Expertise is the part salons cannot copy. A medical assessment, the judgement to say no, and proper records are worth paying for. Build that into the fee and say it out loud.

Packages and courses: how should you build them?

Many aesthetic treatments are done as a course of sessions, with upkeep visits later. A package that matches that plan helps the client say yes once, and gives you steady bookings.

• Keep it to two or three options. A single session, a full course, and a course with upkeep is plenty.
• Bundle what the client needs anyway. Consultation, the sessions the practitioner advises, and the review visit.
• Say what is included in plain words. Number of sessions, the review visit, how long the package stays valid.
• Write down your terms. What happens if a session is missed, moved or not suitable after assessment. Decide this before you sell the first package.
• Never sell a course before the consultation. Suitability comes first, and results vary from person to person.

A package earns its place by making the plan simple. It should give value through what is included, rather than through a lower headline number.

How do you present aesthetic treatment prices honestly?

Whether you publish prices is your decision. Whatever you choose, every price question deserves a quick, honest answer and an easy next step.

1. Show a “from” price or a range on each treatment page, if the clinic is comfortable with that.
2. Name what moves the price: the area treated, the number of sessions, the product used.
3. Explain that the consultation confirms the plan and the final price.
4. Give the same answer everywhere: website, DMs, phone and front desk.

On Google, you can list each treatment as a service on your Business Profile and add a price and description to it. Google rejects custom service names that contain prices or phone numbers, so keep the price in the price field (Google Business Profile Help: manage your services). For the page itself, see landing pages for clinics that book patients.

Should you charge for the consultation?

There is no single right answer. Each option sends a different signal.

• A paid consultation values the doctor’s time and filters out people who are only comparing prices.
• A paid consultation deducted from treatment rewards clients who go ahead, and still filters casual enquiries.
• No charge lowers the first step, but can fill your bookings with people who never planned to treat.

Whichever you pick, state it before the client books, explain what the consultation covers, and confirm it in writing. Surprises at reception lose trust fast. For reply wording, read how to stop losing patients in your DMs.

Why a discount race costs more than it brings

Price cuts bring people who compare on price alone, and they leave for the next cheaper offer. They also teach regular clients to wait for a promo before they book.

Add value instead of taking money off: an included review visit, priority times for returning clients, or a course price that rewards finishing the plan. Our post on aesthetic clinic marketing in Nigeria covers the wider plan, and keeping clients coming back covers upkeep recalls.

Where Kren fits

Kren is a done-for-you team for aesthetic clinics in Lagos and Abuja. We help you shape packages and price presentation through sales strategy, build treatment pages, run your Google profile and ads, and set up instant replies, reminders and recalls. Your team does the final follow-up and confirms each booking.

Questions clinic owners ask about aesthetic treatment prices

Should we put prices on our website?

That is your choice. A “from” price answers the first question most people have and saves your team time. If you keep prices private, make sure every price question still gets a fast reply and an invitation to book.

How many packages should an aesthetic clinic offer?

Two or three per treatment is usually enough. More options slow people down. Each package should say exactly what is included and how long it stays valid.

How often should we review our prices?

Whenever product, staff or rent costs change, and at least once a year. Recheck the sums per treatment so a rising cost does not quietly eat your margin.

Want to see where price questions are slipping away before they become bookings? On a 30-minute strategy call, we go through your pages, replies and follow-up with you. Show me where my clinic is losing patients →